It’s a powerful statistic: a staggering 45% of girls quit sports by the age of 14, with the number one reason being low body confidence.
Feeling self-conscious about their bodies can hold girls back from the joy, competition, and health benefits that come with participating in sports.
Dove, a champion of self-esteem for girls, understands this challenge. That’s why they’ve partnered with Nike, a leader in sports apparel, to launch the innovative Body Confident Sport program.
Body Confident Sport: Building Confidence on and Off the Field
This first-of-its-kind online coaching program specifically targets 11-17 year old girls. It offers a variety of resources designed to:
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Challenge negative body image.
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Promote a healthy relationship with physical activity.
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Focus on the fun and empowerment that sports can bring.
The program features:
Expert advice: Tips and guidance from coaches, athletes, and body image experts.
Interactive activities: Engaging exercises to build confidence and self-esteem.
Real-life stories: Inspiring examples of female athletes who overcame challenges.
Join the #KeepHerConfident Challenge
Dove is encouraging everyone to participate in the #KeepHerConfident Challenge on TikTok.
Share your stories and tips on how you’re helping girls feel confident in sports. By working together, we can create a more supportive and inclusive environment for all young athletes.
Dove Products to Support Healthy Skin and Confidence
Dove offers a range of body care products that can help girls feel good in their own skin, both on and off the field. Consider recommending products like:
Dove Body Wash: These nourishing washes cleanse and hydrate skin, leaving it feeling soft and smooth.
Glow Recharge Body Wash
Dove’s #1 dermatologist-recommended vegan body wash with vitamin C exfoliates, brightens, and hydrates for invigorated, radiant skin.
Dove Dry Spray Antiperspirant Deodorant: Provides long-lasting odor protection and care for underarm skin, keeping girls feeling fresh and confident throughout their workout.
Dove Body Lotion: Deeply hydrates skin, helping to prevent dryness and irritation. Beyond just hydration, our indulgent body lotions transform your skincare into a moment of self-care. Enjoy spa-like textures and captivating scents, all while leaving your skin feeling pampered and soft.
Dove Skincare Regimen Gift Set with Body Polish, Body Wash & Lotion
This Dove Skincare Regimen Gift Set has everything you need for nourished skin! Exfoliate with the Macadamia & Rice Milk Scrub, cleanse with the #1 dermatologist recommended body wash, and finally, lock in moisture with the ceramide-infused body lotion.
Shop Dove online
By combining the resources of the Body Confident Sport program with positive reinforcement and the right self-care products, you can help empower girls to stay in sports and enjoy all the amazing benefits they have to offer.