Cosrx Expands into Haircare with New Peptide-132 Haircare Collection

Cosrx, the globally celebrated K-beauty brand renowned for its minimalist yet highly effective skincare solutions, today announced its highly anticipated expansion into the haircare market with the launch of the Peptide-132 Haircare Collection.

 

This performance-led, three-step system is meticulously designed to address widespread hair concerns, from repairing deep-seated damage and strengthening fragile strands to boosting an undeniable, mirror-like shine, catering directly to the booming “skinification of hair” trend and the viral “glass hair” aesthetic.

 

As consumers increasingly recognize the vital link between scalp health and overall hair vitality, the demand for active-led solutions—once exclusively found in facial care—has surged. Cosrx has seamlessly translated its extensive results-driven skincare expertise to hair and scalp health, ensuring that this new collection delivers visible transformation without irritating even the most sensitive scalps. Each product is dermatologist-tested and pH-balanced, making them suitable for all hair types.

 

The cornerstone of this revolutionary collection is Peptide-132, a patented tripeptide developed by Cosrx’s in-house Research & Development team. Leveraging cutting-edge 3D laser scanning and molecular modeling, Peptide-132 is engineered to precisely penetrate the hair shaft and actively bind to weakened keratin bonds.

 

Keratin, the essential protein that forms the building blocks of hair, is often compromised by environmental stressors, heat styling, and chemical treatments. By restoring this crucial protein, Peptide-132 dramatically improves hair strength, enhances manageability, and imparts an ultra-smooth, glossy finish. Clinical studies have validated its efficacy, demonstrating a significant reduction in breakage and a notable enhancement in shine, visible even after a single use.

 

The Peptide-132 Haircare Collection features a comprehensive routine for optimal results:

 

Peptide-132 Ultra Perfect Hair Bonding Shampoo: This sophisticated cleanser not only purifies the scalp and hair of impurities and excess oil but also initiates the bond-repair process, setting the stage for healthier hair from the roots.

 

 

 

Peptide-132 Ultra Perfect Hair Bonding Treatment: A luxurious, reparative cream designed to deeply nourish and fortify hair. It works to replenish lost moisture, reinforce the internal structure of damaged strands, and smooth the hair cuticle for enhanced resilience and softness.

 

 

Peptide-132 Ultra Perfect Hair Bonding Oil Serum: The finishing touch, this lightweight oil serum effectively seals the hair cuticle, providing superior frizz control and maximizing shine. It also acts as a protective shield against daily environmental aggressors, ensuring a long-lasting, glossy finish without weighing hair down.

 

 

 

“We are incredibly excited to extend Cosrx’s legacy of science-backed, effective solutions to haircare,” stated a Cosrx spokesperson. “Our Peptide-132 Haircare Collection embodies our commitment to delivering tangible results, merging advanced skincare technology with the specific needs of hair. We believe this collection will empower consumers to achieve stronger, healthier, and remarkably shinier hair, truly bringing the ‘salon experience’ home.”

 

The Cosrx Peptide-132 Haircare Collection is now available for purchase, offering a new frontier in K-beauty innovation for hair.