In the world of luxury, a signature scent is more than just a beauty choice – it’s “invisible architecture.” While many stars front major ad campaigns, the fragrances they actually “swear by” in their private lives often lean toward niche houses and unexpected blends.
From the “best-smelling person in Hollywood” to the rising stars of 2026, here are the perfumes the A-list is currently wearing.
1. The “Rihanna Effect”: Niche & Gourmand
Rihanna has long been rumored to be the best-smelling person in the industry. Her secret? She famously layers scents, but her long-standing favorite is Love, Don’t Be Shy by Kilian Paris.
This marshmallow-heavy blend of orange blossom and vanilla creates a magnetic, sweet aura that has become legendary on the red carpet.
Spicy, woody, and gender-neutral scents are the trend of 2026, led by style icons who want something bold:
Taylor Swift: Reportedly favors Tom Ford’s Santal Blush, a sophisticated sandalwood fragrance that offers a warm, earthy vibe.
Billie Eilish: When she isn’t wearing her own viral Eilish No. 3, she reaches for Another 13 by Le Labo, a “skin scent” that uses molecular musk to smell uniquely different on everyone.
Zendaya: While she is the face of Lancôme, she has expressed a love for the tropical, high-end notes of Bon Parfumeur 103.
According to recent 2026 awards season data, these three fragrances are the most recognized “Red Carpet” scents due to their massive projection and luxury appeal:
Dior Sauvage: Still the heavyweight champion for men (and fans of bold, fresh-spicy notes).
YSL Libre Berry Crush: A 2026 favorite that adds a sweet raspberry twist to the classic lavender profile.
Tom Ford Oud Wood: The go-to for celebrities wanting to project prestige and mystery.
To smell like a celebrity, don’t just buy what’s popular—buy for your chemistry.
Test “Skin Scents”: Follow Billie Eilish’s lead and try molecular fragrances (like Escentric Molecules 01) that enhance your natural scent.
Layer Like Sofia Richie: She reportedly layers Jo Malone’s English Pear & Freesia with Nectarine Blossom & Honey to create a custom blend no one else has.
Go for “Functional” Notes: The 2026 trend is all about mental well-being; look for lavender for calm or citrus for a dopamine boost.
The Verdict: Whether it’s the sugary clouds of Rihanna’s Kilian or the smoky sandalwood of Taylor Swift’s Tom Ford, the most “celebrity” thing you can do is find a scent that feels like a second skin.
