Hailey Bieber’s aesthetic—the “glazed donut” skin and effortless “clean girl” makeup—has long dominated beauty trends.In her latest Vogue Beauty Secrets video, the model and founder of rhode skin offers an intimate look at how her routine has evolved and simplified, particularly since becoming a mother.
The new focus? Maximum luminosity with minimal time and product, prioritizing skin health and natural features over heavy coverage.
The Foundation: Glazed Skin, No Foundation
Bieber’s routine begins, as expected, with a commitment to moisture and glow, courtesy of her own skincare line, Rhode.
Rhode Glazing Milk: This nutrient-rich ceramide facial essence is the non-negotiable first step.Bieber shares that she uses the Glazing Milk to boost barrier function and provide immediate, luminous hydration, sometimes even mixing it with makeup to sheer out the foundation for a “second skin” look.
The Time Saver: Rhode Glazing Mist – A testament to her new, rushed-mom life, the Rhode Glazing Mist is her ultimate hack.This fine, hydrating spray can be used after cleansing or over makeup for an instant refresh.As she confessed to Vogue, “Sometimes when I’m really busy in the morning, rushing out with my son, I will literally just spray my face and walk out the door.”
The most notable shift in her makeup approach is her rejection of traditional, full-face foundation. Bieber’s priority is letting her skin and natural features shine through.
Concealer is King: Instead of foundation, she spot-conceals using the Make Beauty Skin Mimetic Concealer, focusing only on areas that need evening out, such as around the nose and under the eyes.
The Brightening Hack: For the under-eye area, she uses the Kosas Revealer Extra Bright Color Corrector. Unconventionally, she applies the brightener after the concealer. “What I like about the eye brighteners is the brightening effect, so I want to see that over top,” she explains, favoring the luminosity over traditional color-neutralizing.
The Finishing Touches: Brows, Blush, and Faux Freckles
The final steps are quick, purposeful, and focused on defining features while maintaining the illusion of bare skin.
Effortless Brows: She relies on the Anastasia Beverly Hills Clear Brow Gel for a feathered, set look without harsh pigment.
The Natural Flush: For color, she reaches for the Rhode Pocket Blush, favoring baby pink hues for a lightweight, hydrating, baby-soft cheek color that blends seamlessly into her glazed base.
Freckles Get an Upgrade: One of her most celebrated tricks is the enhancement of her own freckles.She uses the Tarte Go with The Faux Freckle Stamp to dot tiny, natural-looking speckles across her nose and cheekbones, adding a youthful, sun-dappled dimension that reinforces the “no-makeup makeup” aesthetic.
The Final Glaze: To complete the look, she defines her pout with the Rhode Peptide Lip Shape for a contoured base before layering on one of her signature glossy lip treatments.
Hailey Bieber’s current routine proves that true glow is achieved through simple, skin-centric steps, where the emphasis is always on health, hydration, and celebrating natural beauty.
