Moroccanoil is the global leader in argan oil-infused haircare and proud partner of the Eurovision Song Contest for the second year in a row.
Top stylists have long been using Moroccanoil products for high-profile magazine shoots, fashion shows and award shows. This partnership with the Eurovision Song Contest builds on the brand’s success as a celebrity and fashion industry favorite.
ONE BRAND: A WORLD OF OIL-INFUSED BEAUTY
Moroccanoil is the pioneer in oil-infused beauty and a global leader in professional haircare.
What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand.
The brand’s signature product – Moroccanoil Treatment – is the perfect foundation for haircare. Conditions, smooths frizz and flyaways, detangles, and boosts shine by up to 118%.*
It all started with a personal story
10 years ago, Carmen Tal experienced dry, color-damaged hair. Inspired by the Mediterranean, she applied argan oil to her hair.
After witnessing her hair transform from dry and damaged to shiny, smooth and healthy, Carmen Tal founded Moroccanoil.
Since 2008, Carmen Tal has been inspired by the Mediterranean landscape, sea and culture.
Moroccanoil is now an iconic beauty brand available in over 70 countries worldwide. “We are thrilled to be celebrating over ten years of oil-infused innovation and today our goal remains unchanged—to empower beautiful transformations and create products that inspire confidence,” says co-founder Carmen Tal.
Moroccanoil is bringing confidence to women worldwide.
Now, Carmen hopes to inspire all women to be resilient, exotic and full of mystery: just like the argan tree.
“My greatest inspiration was to listen to the inspiration around me… and to listen to the women around me, for whom I created Moroccanoil” – Carmen Tal
With more than 50 different products for hair alone, Moroccanoil has a product for every hair type and need. The brand also offers an irresistible collection of body care products.
The brand’s signature product – Moroccanoil Treatment – is the perfect foundation for haircare.
The Moroccanoil celebrates artistry and individuality
“By partnering with the Eurovision Song Contest, Moroccanoil celebrates artistry and individuality. Dare to be You, Dare to be true. BE AN ORIGINAL.”
Our 2022 theme — “Then & Now”— is inspired by iconic Eurovision looks from the 60s, 70s, and 80s.
These retro-themed looks are brought to life exclusively using Moroccanoil high-performance tools and styling products.
Most popular Moroccanoil products
Most popular Moroccanoil products (Amazon’s Choice) include Moroccanoil Hydrating Styling Cream, Moroccanoil Hydrating Shampoo and Moroccanoil Hydrating Conditioner.
The Argan Oil Story by Moroccanoil®
From the argan tree to the nourishing and hydrating hair and body products from Moroccanoil, see how the brand that launched oil-infused beauty has been inspired by argan oil.
History of Morrocan argan oil
Moroccan argan oil (also known as silk oil of Morocco and UNESCO heritage) is made from the kernels of the argan tree fruit that grows almost exclusively in Morocco. This oil is one of the rarest in the world due to the small supply and the limited growing area, hence its expensive price. Argan oil can cost as much as $300 per liter, making it the world’s most expensive edible oil.
So why has argan oil suddenly gained such popularity? And what makes it so expensive?
Rich in essential fatty acids (omega 3 and 6, vitamin E) and antioxidants, argan oil has been used for centuries by Mediterranean women for its nourishing and hydrating qualities. The argan oil is able to help revitalize skin, increase hair’s elasticity and restore shine to dull, broken hair. It is also a powerful UV-protector and it has been known to help reduce the appearance of wrinkles.
How the Morrocan argan oil is made
Traditionally, the oil was produced by hand. Just 20 years ago, the production of argan oil was isolated to villagers in Morocco, who sold it locally for as little at $3 per liter.
Argan oil can nowadays cost as much as $300 per liter, making it the world’s most expensive edible oil. It is an exclusive oil, used in high-end cosmetic products and Moroccan cuisine.
So why has argan oil suddenly gained such popularity? And what makes it so expensive? Find more in the below video:
Moroccan oil is considered anti-aging, which means it can help lessen the appearance of fine lines and wrinkles, and prevent sun damage.
Moroccan oil has oleic acid, a highly comedogenic ingredient that can clog pores. So it could cause inflammatory acne, so proceed with caution if your skin is prone to acne. “If you are acne-prone and experience breakouts often, I would not use too much of any oil,” warns Dr. Jaliman.
Moroccanoil products infused with antioxidant-rich argan oil.