For those of us with sensitive skin, the quest for makeup can feel like a minefield. We yearn for vibrant colors and flawless complexions, but harsh chemicals and irritating ingredients often leave us with breakouts, redness, and frustration.
Enter Tower 28, a brand making waves in the beauty industry by prioritizing sensitive skin without sacrificing performance.
Founded by Amy Liu, a beauty industry veteran with a lifelong battle against eczema, Tower 28 was born out of a personal need. Tired of clinical-looking, “sensitive-skin-friendly” brands that lacked vibrancy and innovation, Liu envisioned a line that was both gentle and effective.
Clean Beauty with a Conscience
Tower 28 embraces the philosophy of “clean beauty“, which focuses on using safe, non-toxic ingredients that nourish the skin. Their products are formulated without common irritants like fragrances, silicones, mineral oil, and animal byproducts.
This commitment extends beyond just avoiding harsh chemicals. Tower 28 is also:
Vegan: No animal-derived ingredients are used, making it a great choice for those with ethical concerns about animal testing and byproducts.
Cruelty-free: Tower 28 products are never tested on animals, aligning with a growing movement towards ethical beauty practices.
Earth sensitive: They strive for sustainability throughout their brand, from sourcing ingredients to packaging.
High-Performance Makeup for Everyday Life
Clean beauty doesn’t have to mean sacrificing performance. Tower 28 products are designed to deliver on their promises, offering vibrant colors, buildable coverage, and long-lasting wear. Here’s a peek at some of their hero products:
BeachPlease Luminous Cream Blush: This multi-tasking cream blush comes in a range of flattering shades and offers a beautiful, dewy finish. It’s perfect for adding a touch of color to both cheeks and lips.
ShineOn Lip Jelly: This non-sticky lip gloss delivers a sheer wash of color and a hint of shine. Packed with nourishing oils, it keeps lips hydrated and comfortable throughout the day.
SunnyDays™ Tinted SPF 30: This innovative product combines lightweight, buildable coverage with broad-spectrum SPF protection. It’s perfect for achieving a flawless, protected complexion in one easy step.
MakeWaves™ Lengthening & Volumizing Mascara: This mascara defines and lifts lashes without smudging or flaking. It’s formulated to be gentle on sensitive eyes.
Beyond the Products: A Community for Sensitive Skin
Tower 28 isn’t just about selling makeup. They’ve cultivated a supportive online community where people with sensitive skin can connect, share experiences, and recommend products. This focus on inclusivity and understanding resonates with those who have often felt ostracized by the beauty industry.
Finding the Perfect Match for Your Sensitive Skin
While Tower 28 prioritizes gentle ingredients, it’s important to remember that even “sensitive-skin-friendly” products can react differently on individual users. Patch testing is always recommended before applying any new product to your face.
Here are some tips for navigating the Tower 28 range for your specific needs:
Identify your skin concerns: Do you struggle with dryness, redness, or breakouts? Tower 28 offers products that address a variety of concerns.
Start with sheer formulas: If you’re new to the brand, opt for lighter coverage products like the ShineOn Lip Jelly or a tinted moisturizer. You can always build up the coverage if needed.
Read reviews: See what other people with sensitive skin are saying about specific products.
The Future of Clean Makeup
Tower 28 stands at the forefront of a growing movement towards clean and sustainable beauty. Their success proves that consumers don’t have to compromise on performance when choosing products that are gentle on their skin and the environment.
As the brand continues to innovate, we can expect even more exciting and effective options for those of us who crave beautiful makeup without the irritation.
So, if you’ve been searching for makeup that complements your sensitive skin, Tower 28 is definitely worth exploring. With their commitment to clean ingredients, high performance, and inclusivity, they’re making the world of beauty a more welcoming place for everyone.