Beauty lovers and holiday shoppers rejoice: Amazon’s Holiday Beauty Event is officially underway, running through November 1, 2026.
Featuring savings of up to 40% off across skin care, hair care, makeup, fragrance, and curated holiday gift sets, this sale is prime time to stock up on everyday essentials or check off luxury items from your holiday shopping list.
In addition to site-wide category discounts, Amazon is rolling out rotating 48-hour flash deals, making speed and strategy key to grabbing the best prices before inventory runs out.
Below is a breakdown of the top deals, hero products, and best savings strategies to help you navigate this year’s event.
Why It’s Big: Dyson deals are notoriously rare, making a 25% price drop on the latest Airwrap i.d. bundle an absolute headline stealer. The inclusion of the Chitosan serum offers added styling control and heat protection, giving you a salon-worthy blowout at a fraction of the usual investment.
2. Kiehl’s Ultra Facial Cream Daily Moisturizer — 25% Off
Category:Hydrating Skin Care
Why It’s Big: A holy-grail moisturizer for cold-weather months, Kiehl’s Ultra Facial Cream delivers lightweight, long-lasting hydration for all skin types. Taking 25% off makes it an easy re-stock decision for winter prep.
3. Anastasia Beverly Hills Mini Eyeshadow Palettes — 30% Off
Category:Makeup
Why It’s Big: Perfect for stocking stuffers, travel, or quick day-to-night transitions, Anastasia Beverly Hills mini palettes are revered for their rich pigmentation and smooth blendability. At 30% off, it’s one of the highest percentage discounts among premium cosmetic brands in the sale.
4. Sol de Janeiro Brazilian Bum Bum Cream Set — 22% Off
Category:Body Care & Fragrance
Why It’s Big: Known for its iconic Cheirosa ’62 scent and ultra-nourishing formula, Sol de Janeiro remains one of the most viral body care brands of the year. Gift sets like this offer double value—combining built-in bundle savings with an extra 22% event discount.
Some of the deepest discounts (reaching the full 40% mark) are locked behind temporary 48-hour flash deals. Check the event homepage daily to catch limited-time drops on trending items.
Bundle for Extra Savings:
Holiday gift sets and item bundles (like the Dyson + Serum set or Sol de Janeiro sets) already offer a lower per-ounce price than individual products – adding the event discount yields maximum value.
Set Up Subscribe & Save:
For recurring skin care or daily hair care essentials, check if the item is eligible for Amazon’s Subscribe & Save. Combining auto-delivery discounts with promotional sale pricing often stacks extra savings at checkout.
Final Verdict
With discounts running through November 1, 2026, Amazon’s Holiday Beauty Event is one of the premier pre-holiday shopping windows. Whether you’re treating yourself to high-tech styling gear or kicking off your gift shopping early with viral beauty favorites, now is the time to add them to your cart.