July 2025 is bringing a fresh wave of exciting new beauty launches across skincare, makeup, and haircare, with a strong emphasis on innovative formulas, mood-enhancing scents, and multi-tasking products designed for summer radiance.
Here’s a glimpse at some notable releases:
Skincare & Body Care Highlights
e.l.f. Cosmetics Color e.l.f.nalysis: A unique collaboration with Pinterest, this microsite tool helps users find their ideal color palette for makeup recommendations based on a selfie analysis.
OLLY Bright Mood + Skin Body Scrub: Expanding into body care, OLLY has launched a collection of vitamin-enriched body washes, scrubs, and serums in four scents, including the citrusy “Bright” designed to uplift your mood.
Bdy. Overnight Body Serum (from Tree Hut): This new brand from Tree Hut focuses on skincare-forward body formulas, with their Overnight Body Serum featuring hyaluronic acid for deep indulgence.
Megababe Après Shave Ingrown and Razor Bump Roll-On Solution: A targeted solution for ingrown hairs after shaving, utilizing apple fruit extract, witch hazel, and BHA.
La Prairie Skin Caviar Hydro Emulsion: A new, ultra-lightweight moisturizer that delivers firming and smoothing benefits with a new water-soluble Caviar Hydroessence.
Drunk Elephant Amino Rain Glasswater Serum: A new serum focused on achieving “glass skin” with four types of hyaluronic acid and fermented amino acids for instant and long-lasting dewiness.
Fresh Black Tea Renewal Serum: A milky, fast-absorbing formula from Fresh’s popular Black Tea range, powered by Mauritius black tea extract to deliver retinol-like results without harsh side effects.
MyMicrobiome Derm Standard – Eczema: A significant launch in certification, this is the world’s first microbiome-oriented standard specifically for products designed for eczema-prone skin.
Makeup Innovations
Polite Society Highlight Society: A powder highlighter from the new brand by Too Faced founders, promising mirror-like pigments for a “lit” look.
Makeup by Mario Master Mattes Longwear Cream Eyeshadow: A sweat, humidity, and water-resistant cream eyeshadow available in 10 shades.
Charlotte Tilbury Unreal Lips Healthy Glow Nectar Oils: A hybrid lip tint-meets-gloss with skincare benefits, offering comfort, shine, and adapting to natural lip color.
Rhode Pocket Blush: New creamy, buildable blushes in two shades (“Sun Soak” and “Tan Line”) designed for a glowy, hydrating finish.
Gucci Beauty Blush de Beauté: A limited-edition blush in a Flora-adorned compact, available in two bestselling shades.
Haircare & Fragrance Releases
Aveda Miraculous Oil: A new heat-protecting oil for wet hair, promising to increase shine, reduce frizz, and strengthen strands with camelina, daikon seed, and tsubaki oils.
Jo Malone London Raspberry Ripple Cologne: A limited-edition fruity cologne with notes of redcurrant, raspberry, and white musk, evoking nostalgic ice cream flavors.
Chāmpo Flyaway Fix: A unique brush-applicator product made with upcycled orange extracts to fix flyaways without feeling crispy.
These launches indicate a continued focus on skinimalism (multi-purpose products), hydration, barrier support, and a growing interest in preventative beauty and sensory experiences within routines.
